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Ashford 2: - Week 1 - Assignment
Strategic Management for Media Firms
Your textbook discussed several strategic frameworks for media products, a few of which are listed below. For this assignment, choose two strategic frameworks from the list, and for each framework, find a scholarly (peer-reviewed) journal article from the Ashford University Library. The article should discuss the strategic framework in relation to the media products andcompany.
- Strategic Frameworks for Media Products
- Resource-Base View of Strategy (RBV)
- Value Chain/Value Creation
- Competitive Dynamics
- Strategic Entrepreneurship
Write a two-page summary for each article (four pages combined for the assignment), and apply the concepts and examples as they relate to media products and media companies.
In the introduction of each summary, identify the article used. Each summary must include an introduction, a well-developed body, and a conclusion. The summaries must be submitted as one paper.
Be sure to include a properly formatted reference page, using APA style as outlined in the Ashford Writing Center.
FindIt@AU, EBSCOhost, and ProQuest are good starting points for your search. It is also highly recommended that you search through the specialized journals in media management (e.g., Journal of Media Economics, Journal of Media Business Studies, International Journal of Media Management, and Academy of Management Journal).
Do not forget to consult the BUS699 Library Research Guide for further search tips and ideas.
The paper
- Must be four double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center.
- Must include a separate title page with the following:
- Title of paper
- Student’s name
- Course name and number
- Instructor’s name
- Date submitted
- Must use at least two scholarly sources in addition to the course text.
- The Scholarly, Peer-Reviewed, and Other Credible Sources table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
- Must document all sources in APA style as outlined in the Ashford Writing Center.
Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center
Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.
These are the reference’s or text we use maybe they will help you all 6 weeks
Text
- Chan-Olmsted, S. M. (2006). Competitive strategy for media firms: Strategic and brand management in changing media markets. Mahwah, N.J. [etc.: Lawrence Erlbaum Associates. ISBN: 9780805862119
Textbooks
- Abraham, S. (2012). Strategic management for organizations. San Diego, CA: Bridgepoint Education, Inc.
White, S. (2012). Principles of marketing. San Diego, CA: Bridgepoint Education, Inc.
Article
- Carillo, C., Crumley, J., Thieringer, K., & Harrison, J.S. (2012, November). The Walt Disney company: A corporate strategy analysis. Retrieved from http://robins.richmond.edu/documents/cases/WaltDisney.pdf
Doyle, G. (2006). Managing global expansion of media products and brands: A case study of For Him magazine. The International Journal on Media Management, 8(3), 105-115. doi: 10.1207/s14241250ijmm0803_1
Faustino, P. (2007). Becoming a broadcasting leader in 10 years: A case study of Portugal’s TVI-media capital group. JMM: The International Journal On Media Management,(9)4, 151-163. doi 10.1080/14241270701632712
Olsen, E. (2010, April 3). Mission statements. OnStrategy. Retrieved from http://onstrategyhq.com/resources/mission-heystatements/
Olsen, E. (2010, May 3). Vision statements. OnStrategy. Retrieved from http://onstrategyhq.com/resources/vision-statements/#
Le, V. (2014, May 7). Global 2000: The word’s largest media companies of 2014. Forbes. Retrieved from http://www.forbes.com/sites/vannale/2014/05/07/global-2000-the-worlds-largest-media-companies-of-2014/
Multimedia
- Festival of Media. (2014, April 25). Lewis D’Vorkin (Forbes) – How to tell stories [Video file]. Retrieved from https://www.youtube.com/watch?v=frjdMNYN3oI&list=PLP4yb2cuoEwEaoRji4FDMIH_EeVc53bEW#t=35
Forbes. (2013, March 22). A.G. Lafley defines effective business strategy [Video file]. Retrieved from https://www.youtube.com/watch?v=FlurK3LeTpg&feature=youtu.be
Forbes. (2012, February 6). ESPN’s risky business [Video file]. Retrieved from https://www.youtube.com/watch?v=AQBy-WhJ_JY&feature=youtu.be
Forbes. (2013, March 26). Flipboard opens up: Users can now make their own magazines [Video file]. Retrieved from https://www.youtube.com/watch?v=QQ8siG3I0RY&feature=youtu.be
Websites
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