Analyzing Results of a Marketing Strategy

This week you are playing the role of the Marketing Manager in a marketing simulation for Minnesota Micromotors, Inc. (MM). Minnesota Micromotors, Inc. (MM), based in Minneapolis, is a manufacturer of brushless, direct current (BLDC) 1 motors used in orthopedic medical devices. Approximately 70% of the revenues of Minnesota Micromotors, Inc. were generated from customers that placed large-volume orders.

In this Assignment, you will engage in the development of the following professional competencies:

Marketing Simulation

After you play the simulation in three steps (view the Directions icon document) complete the Assignment detailed in the Rubric below.