analyzing the case study

INTERNATIONAL MARKETING (BUS 434)

                         ASSIGNMENT – 1

a.    Report – 10 marks

b.    Presentation – 10 marks (Maximum number of slides 1)

Topic : Water from Iceland

Criteria for analyzing the case study:

a.     Abstract: It is the summary of the case

b.     Introduction: Background of the case

c.     Hypothesis/questions discussed

d.     Analysis: Explanation of content and conclusion of the case

e.     Conclusion: Findings and lessons learned from the case