Analyze the performance of a MNC, Multi-National Company (Toyota) in terms of:

1) Functional Performance:

• Firms Name, logo, head office address
• Introduction to International Accounting System (Theory—It should be cited)
• What type of accounting system the MNC following
• The impact of that accounting system: advantages and disadvantages of that system
• Select a case example and justifying weather this accounting system is efficient or not
• Your suggestion (if any) for improvement of this accounting system to bring it to the level of the international accounting system

2) Business Performance:

• Nature of the business: Product / Services/ both
• Select the Ps:
4Ps: if the nature of the business is product
7Ps: if the nature of the business is services or product and service
Evaluate the performance by examining each P in details, like:
Product: Product Mix,
Any Product Diversification they do when it moves to international market, like: brand (where product stands in brand cycle, Draw it), packing, and labeling (language)
Physical Distribution or Place: draw the chart of distribution, How the product moves from the production center to global market

Price: What is their price strategy? , Example:
Skimmed
Penetration
Premium
Differentiated
Promotion: What type of promotion, what type of media, what is the language?

3) Competitive Analysis:

PEST Analysis ---- compare with their competitors

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