American television broadcasting

The following are the prices paid for the American television
broadcasting rights of the summer Olympics since 1980:
Moscow—NBC agreed to pay $85 million; 1984 in Los
Angeles—ABC paid $225 million; 1988 in Seoul—NBC
paid $300 million; 1992 in Barcelona—NBC paid $401
million; 1996 through 2008—NBC will pay $3.6 billion;
2010—NBC paid $820 million; 2012 in London—NBC will
pay $1.18 billion for its American broadcast rights. Assume
you have been charged with the responsibility of determining
the IOC and local Olympic Committee’s asking prices
for the Rio de Janeiro 2016 television broadcast rights for
fi ve different markets: Japan, China, Australia, the European
Union, and Brazil. Determine a price for each, and justify
your decisions.
2. Your instructor may assign you to represent either the IOC or
any one of the television networks in each of the fi ve countries
that have been asked to bid for the broadcast rights for
the Rio de Janeiro 2016 Games. Prepare to negotiate prices
and other organizational details.