Amazon

Amazon

For every answer you must give supporting research (theory) to support it.

Report Requirements

You must choose from one of the following websites:

http://www.qvc.com/

http://www.overstock.com/

http://www..com/

http://iselect.com.au/

www.officeworks.com.au/

http://www.expedia.com.au/

Questions to answer on ONE of the above sites.
1 . Briefly explain (approx 200 - 250 words) what the site main business focus is. 

 2. Undertake the following search on the website chosen and report your findings in table format http://www.whoismydomain.com 

 3. Determine the Revenue Model used by the website

 4. What strategic Alliances does the website demonstrate? Give examples.

 5. Use the Web Standards Checklist (http://www.maxdesign.com.au/articles/checklist/) or the pdf version down below and answer each question with simple examples from the site for EACH answer. 

WEB STANDARDS CHECKLIST

Web Standards checklist

Site name:  __________________________

Site address: __________________________

Date: __________________________

1. Quality of code

 The site has full and correct Doctype¨

 The site uses character set¨

 The site uses valid (X)HTML¨

 The site uses valid CSS¨

 The site uses minimal CSS hacks¨
 The site has no unnecessary classes or ids¨

 The site uses well structured code¨

The site has been checked for speed and page size¨
 The site has no JavaScript errors¨

2. Degree of separation between content and presentation

 Where possible, decorative images in CSS¨

 The site uses CSS for all presentational aspects¨

3. Accessibility for users

 The site uses “alt" attributes for images¨

 The site uses relative units for text size¨

 The site layout is stable if font sizeincreases¨

 The site uses visible skip menus¨

 The site uses accessible forms¨

 The site uses accessible tables¨

 The site has sufficient colour brightness/contrasts¨

 The site does not use colour alone forcritical information¨

 The site uses delayed responsiveness fordropdown menus¨

 The site uses descriptive links¨
4. Accessibility for devices

 The site works acceptably across target browsers¨

 Content is accessible without CSS¨

 Content is accessible without images¨

 Content is meaningful in text browsers¨

 The content is accessible when printed?¨

 The content is accessible on Hand Helddevices?¨

 The site has detailed metadata?¨

 The site work well in different window sizes?¨

5. Basic Usability

 The site has clear visual hierarchy?¨

 Headings clearly indicate the structure of the document¨

 Navigation is easy to understand¨

 Navigation is consistent throughout site¨

 The site uses underlined links¨

 The site uses consistent and appropriate language?¨

 The site has easy to find sitemap and contact page¨

 The site has a search tool¨

 The site has link to the home page onevery page¨

 The site has clearly defined visited links ¨

6. Site management

 The site has a meaningful 404 error page¨

 The site has friendly URLs¨

 The site allows URLs to work without "www"¨

 The site has a favicon¨

 6. Marketing – When considering your chosen website answer the following (give examples): 

 a. What is the basic marketing strategy (with examples)?

 b. What is the Market segment the website is aimed at (with examples)? 

 c. What CRM does the website demonstrate (with examples)?

 d. What advertising does the website undertake (look wider than just the site, consider HOW you would find the site) (with examples)

 7.How does the website handle logistics for their products? What evidence do you see on the site?

 8.What payment systems are demonstrated on the website?

 9.What security is implemented or displayed on the website?What examples or disclaimers are provided to customers regarding security?

 10.What form of analytics do you see on the website? How is this displayed?

Report Format :

Use a typical report format that means :
- Table of Contents

- Body of the report

- Recommendation/Conclusion

- There must be reference section at the back of the report with matching citations throughout the report ,these reference will refer to any concept,ideas or area of knowledge gained in the writing of the reort .