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Advertisers and marketers use information about our motivations when they create advertising campaigns. Find video clips of commercials for a particular product and identify which motivations are being targeted in the ad.

Write a 350- to 500-word (1- to 1 1/2-page) paper about motivation in which you do the following:

  • Summarize the commercial.
  • Describe the motivation(s) being targeted in the ad. Also consider which motivations aren't being targeted.
  • Compare the different theories of motivation (instinct, evolutionary, drive, arousal, incentive, and hierarchal) and explain their relevance, if any, in the advertisement.
    • 11 years ago
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