Advertising unit 8
ndnplaya1Select a product or service that you have seen advertised in multiple media. Prepare a two to three page paper and perform a comparison of the different media. Which one is most effective and why? Which one is the least effective and why?
Assignment Checklist:
- Evaluate the 4 P’s and how they interact with a campaign.
- Assess the advantages/disadvantage of specific media uses
- Recommend how to measure results.
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