Advertising unit 5

At the start of this unit you reviewed materials in Doc Sharing regarding neuromarketing. In your review of the material a number of very important points were raised on the process and why neuromarketing is used and is becoming more a part of the norm. Prepare and submit a three page paper describing the 4 points you feel are most significant on the effectiveness of neuromarketing and provide at least two references to support your opinion (other than the Doc Sharing materials provided ). Note, these references can be videos.

http://www.guardian.co.uk/technology/2008/apr/03/news.advertising

http://www.fastcompany.com/magazine/158/neuromarketing-intel-paypal