Advertising, Public Relations and the 2008 Beijing Olympics

Write a four to five (4-5) page report that answers the following:

1. Analyze the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics.
2. Determine the reasons why protesters and activists target events such as the Olympics.
3. Determine if the opportunity to reach a global audience by advertising during the Olympics offset the potential for bad publicity.
4. Assess how well of a job the companies identified in this case did in anticipating and responding to the protests.

The format of the report is to be as follows:

• Typed, double spaced, Times New Roman font (size 12), one inch margins on all sides, APA format.