Advertising Management U4A1
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Read the scenario and then respond to the checklist items.
Please respond to these items in a 1 ½ page–2 page paper in APA format.
You are a new advertising assistant in a large advertising agency and a big client wants a small ad designed that will be cost effective in a publication you think appropriate. Create an advertisement for this sports-oriented resort (your choice). You are going to advertise in Global Travel Magazine in a small ad that is black and white (1/6th of a page and can only accommodate a total of 50 words including the headline.) What will you say and how will you say it so it grabs the readers’ attention and the message "sticks"?
Checklist:
- Show and explain your original ad; why you chose it and how the message sticks and why.
- Then explain what other publications you might recommend for this ad placement as well, after market testing it and why.
- What audience will this appeal to? Will your other publications recommendations appeal to the same audience demographic?
You may use the following book as a reference: Shimp. (12/2008). Advertising Promotion and Other Aspects of Integrated Marketing Communications, 8e, 8th Edition. [VitalSource Bookshelf Online]. Retrieved from http://kaplan.vitalsource.com/#/books/1111440093/
Need by 25 Oct 2015 by 2300hrs EST
11 years ago
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