Advertising and Promotion paper

Choose any product or service that they wish to research.  It can be a product like a specific soft drink or snack food.   A service like a restaurant chain, specific type of insurance, etc. can also be used.  Discussing the promotional tools that will be used in the integrated marketing plan (includes actual campaign concepts for print ads, banners, PR, direct marketing, etc.) Be careful not be make the choice too broad.  During the course of the semester, you will be applying the principles learned in class to your chosen product.  

• 10 pages minimum in APA format
• Typed, double‐spaced, no spaces in between paragraphs. 
• Times New Roman (12 point), Arial (12 point), or Cambria (11 point) are accepted fonts Do not use Courier. 

• Paper margins should be 1” on all four sides of the paper.  
• Title page or title block is required (title block should contain the learner’s name, the course assignment title, the course number and title, and the date of submission). Header or footer with learner’s last name and the page number strongly recommended.