Advertising and Press Release Assignment

Locate a recent electronic version of a print advertisement.

Write a 700- to 1,050-word analysis that addresses the following questions:

• Who was the target audience?
• What was the intended effect?
• Was the advertisement misleading or not—and how?

Choose an organization, business, or corporation.

Search the organization’s, business’s, or corporation’s website for a recent press release. Titles might include words such as public relations, media relations, or news.

Write a 700- to 1,050-word critique depicting the effectiveness of a press release.

Include a short synthesis of the main differences between advertising and public relations.

Attach the press release and a copy of the advertisement to your paper.

Format your analysis and critique consistent with APA guidelines.