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Tablet Computer: A Case Study

The tablet computer has enjoyed a high degree of success recently. You will be researching the marketing communications of two competing manufacturers of tablet computers via website, PR, packaging, and advertising (print, TV). 

MAIN DISCUSSION POST: Due by Sunday

  • Paragraph 1:  What core message is being delivered for each product?
  • Paragraph 2:  How does each product message fit with its overall brand message?
  • Paragraph 3:  Has each brand followed an IMC strategy? Explain. 
Include links to the marketing communications as reference for your classmates. This can include (but is not limited to) company websites, press releases, packaging, and advertising (print, video).
Your analysis must be substantiated by research from professional and college-level resources such as the course text or articles from the library's full-text databases. Use of consultant or other inappropriate sites will result in deductions of up to 30% for the main post. Using a third-party site like YouTube to view a commercial or news segment is permitted.

This post should be 3 paragraphs in length (300 words). Since you are engaging in research, be sure to cite and reference the source(s) in APA format. 

Your main discussion post must be submitted to the discussion board by Sunday. (Please do not use attachments; answers should be pasted or typed directly to the discussion board).

 

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