Advertisement for a food or beverage product

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Assignment Objectives

 

Appraise the importance of marketing and its role in our economy

 

Locate an advertisement for a food or beverage product on the Internet. Attach a copy of the advertisement or provide a URL to the ad with your response:

Explain the advertisements intent, and critique its effectiveness.

  • What type of person—social class, culture, lifestyle, values/beliefs—does it intend to target?
  • What consumer need is the advertiser trying to fulfill?
  • How would you describe the ad's effectiveness in targeting the consumer?
  • Describe the persuasive technique being used in the ad (humor, sex appeal, shock appeal, etc).
  • Would you recommend this technique for other products in the same category? Why or why not? If not, what products might be appropriate for this approach?

Deliverable Length:  6-8 paragraphs

    • 11 years ago
    • 4
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