Advantages and disadvantages of Social Networks

Companies around the globe are using social media to connect with
their customers.
Consider an online social media network, such as Facebook or LinkedIn,
and respond to the following:

 For targeting new customers, examine the advantages and
disadvantages of using these social networks compared to search engine
advertising.
  Provide specific examples of products that lend themselves more to
social networks than to search engine advertising.
  Discuss how this avenue of marketing might be effective in the
success of a new product associated with existing brands.

Support your statements with scholarly references and real-world examples.
Write your initial response in approximately 500 words. Apply APA
standards to citation of sources.