Advance Marketing Unit 6 Scholarly Activity Instructions Please refer to the syllabus for complete instructions Marketing Plan: Marketing Strategy • Product Strategies • Place Strategies • Pricing Strategies • Promotional Strategies This section of

Advance Marketing Unit 6 Scholarly Activity Instructions

Please refer to the syllabus for complete instructions

Marketing Plan: Marketing Strategy

·         Product Strategies 

·         Place Strategies

·         Pricing Strategies

·         Promotional Strategies

This section of the Marketing Plan will assess the marketing strategies or the controllables to include the entire marketing mix (4 P’s). Think about the most effective strategies to use with an eye on the target market. Include your rationale and research to support your position. Additionally, you will include a discussion of whether the fictional company has a competitive advantage (or is better than its competitors) with respect to each area. Note: You will discuss competitive advantage four times and should be discussing each area separately

Your APA formatted assignment should be a minimum of four (4) pages in length (not including the title and references pages), allowing for you to adequately discuss all four areas of the marketing mix. Be sure to use the subheadings as given above. Because this assignment is a comprehensive plan, additional research and support should be included. You are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old