In addition to analyzing the internal resources and external environment, your case study should evaluate the different alliances/partnerships that Facebook has used to increase its competitive advantage. Select a business and/or corporate level strategy(

In addition to analyzing the internal resources and external environment, your case study should evaluate the different alliances/partnerships that Facebook has used to increase its competitive advantage. Select a business and/or corporate level strategy(s) that Fb should pursue in the future.

Students will prepare a concisely written report consisting of 3-5 type written pages plus any visual aids.

Preparation of a case presentation must include the following (as presented in the text), as well as the instructor provided guidance on a specific case basis (see case study guidance on weekly assignment chart):
1. Strategic Profile/Case Focus. This is a concisely written statement that briefly presents the critical facts that have affected the firm’s past strategy and performance. It is not necessary to repeat all case facts, but you should present facts that lead to a focus of your analysis.

2. Situation Analysis. This section requires the performance of an Environmental, Industry, Competitor, and Internal analysis. Analytical tools presented in class must be utilized when analyzing the firm’s competitive position (for example: five forces, value chain, leadership/culture qualities, etc.). The instructor will provide guidelines for each case relative to the specific analysis that must be performed, in addition to those mentioned here under Situation Analysis.

3. SWOT Analysis. This section should present a SWOT analysis to identify the firm’s opportunities and threats to avoid for the purpose of developing the firm’s future strategy.

4. Strategy Formulation. This section includes the development of alternative strategies and the selection of one of those alternatives. You should describe the logic that led to the strategy chosen and why the other alternatives were not chosen. The strategy selected must be presented in a clear, specific manner or points will be deducted accordingly.

5. Implementation. This is an outline of a plan of action that will lead to effective implementation of the decision.