Ad

Problem 2. Lack of minority hiring, evidence of discrimination

There are no minority or foreign born employees at Discrimina, Inc, even though the local community consists of many newly arrived people of Mexican extraction. For years, the ads for new employees all contained the phrase, "must have solid ties to the community and top English communication skills." For that reason, few Mexican people have ever applied for work at Discrimina. 

Assignment

Rewrite the ad, in a way that will attract, rather than repel, Mexican or other foreign born applications. Then prepare a memo to the executives at Discrimina, Inc. advising them of why they should use your version of the ad