ACCT 555 Week 7 Course Project Smackey Dog Foods Devry (2016)

The company, Smackey Dog Foods, is a privately-held company started up by Sarah, Kim, and Jillian, who happen to be sisters,out of theirin Chicago based home.  When the business was starting out, the three sisters bought theirraw material for their product from local grocery stores.  These grocery stores happened to also be the company’s first customers as well.  Soon the company’s local presence stretched into kennels, vet offices, pet stores, and grocery stores.  The company needed a bigger facility and the three sisters needed to hire additional employees due to the growth the company was realizing.  While the competition was seeing their market share dwindle, Smackey Dog Foods increased their presence in the market place.  The business was doing well and by doing so, Smackey Dog Foods opened up a new line of products which was called Best Boy Gourmet.  The newly created division was marketed as a boutique shop because their specialty was a single serve size of dog food made fresh and that would need to be eaten by the clientele no later than 3 days after it was manufactured.  These products had high margins and were sold at three times the cost