account discussion - goodwill

Important Note:

Your discussion post should be a minimum of 10 sentences to earn full credit.  If you struggle to find content for your initial discussion post, try incorporating other parts of the chapter or other reading material.  There is a lot of material discussed in the chapter that can be related to your post.  Discussion posts will be graded on content and length.  To earn full credit, be sure to address the topic and meet the minimum length requirement.

Spend a few minutes researching goodwill. In purchasing a company, why would the buyer pay more for the company than the market value of the net assets? Provide at least three specific examples to illustrate your answer.