8 to 11 slides with 200 to 250 words of speaker notes per slide: Online Customer Relationship Management

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Develop a PowerPoint presentation of 8–11 slides for a proposal, including 200–250 words of speaker notes per slide, covering the following: 

  1. The proposal should begin with a brief explanation of each separate technique (1–2 slides). 
  2. Present your evaluation of each technique’s strategic contribution to the e-business's market leadership (3–4 slides). The specific techniques that you should evaluate in your plan include the following: 
    • personalized customer interaction 
    • customer relationship management (CRM) 
    • customer experience management (CEM) 
    • interactive relationship marketing 
    • mass customization 
    • customerization 
  3. Conclude with a proposed plan for integrating all of the strategic techniques to achieve the e-business's CRM and relationship marketing objectives (4–5 slides). 

Use the presentation notes section to describe concept applications in detail.

    • 11 years ago
    • 40
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