7-3

Hospital Visits and Marketing Contact Interview Summary: Unit 7

Interviews are necessary to get a personal perspective on the positioning of an organization from a marketing point of view. Summarize each hospital visit and marketing contact interview you conducted. Be sure to include interview questions, as well as interviewee responses.

In addition, include a list of items you observed about each facility (for example, outside appearance of facility, lobby, flow, ease of access to information, et cetera).

Hospital Visits and Marketing Interview Summary

Submit your summary of the three hospital visits and marketing contact interviews. Refer to the Hospital Marketing Comparison and Marketing Plan course project description for the assignment criteria and requirements. Refer to the Hospital Visit and Marketing Interview Summary Scoring Guide for the grading criteria for the assignment.