7

Zip-6 currently has a presence in the United States, Canada, Mexico, Brazil, and in Korea (through a licensing agreement). While the firm has investigated other large Asian markets as potential expansion targets, Ravi’s Iranian heritage has influenced him to desire Zip-6 to have a presence in the Middle East. After examining and rejecting several Middle Eastern countries as potential expansion targets, Ravi has determined that the nation of Turkey offers acceptable economic and political stability. He and Keith have visited that nation and held discussions with officials of Interbil Spirits Group, a large beverage firm and the producer of Sole Sports Drink, a regional best seller. Interbil has offered Zip-6 a joint licensing agreement in which Interbil would manufacture and distribute Zip-6 in the Middle East and Zip-6 would manufacture and distribute Sole in its areas of operation. Both Ravi and Keith are not comfortable with this arrangement but are convinced this country offers great potential for Zip-6 products. They have quietly conducted marketing tests there and these look promising. Based on your reading of Chapter 13, and your examination of such websites on Turkey:

Go to the U.S. Central Intelligence Agency (C.I.A.) website and use their World Factbook to search for information on Turkey at Michigan State University globalEDGE™ website:

United States Central Intelligence Agency. Retrieved fromhttps://www.cia.gov/index.html

Research on Turkey at Michigan State University. Retrieved fromhttp://globaledge.msu.edu/Countries/Turkey.

Checklist:

Using PowerPoint, prepare a presentation addressing the following:

1. A cover slide with title and your name.
2. No less than 2 slides outlining the various entry approaches into this market and the pros and cons of each approach.
3. No less than 1 slide summarizing your recommendations for an approach for Ravi and Keith to use to gain entry into the Turkish sports drink market and your reasons for selecting this approach.
4. A reference slide containing the reference entries used in your work.