6 pages BA 3102 Business Society & Ethics Spring due in 35hours

You’re probably aware of the scandal that’s been plaguing Volkswagen this past 6 months. To enhance your understanding of the scandal, here are some articles that attempt to offer an overview of what happened:

http://www.bbc.com/news/business-34324772

http://www.nytimes.com/2015/09/27/business/as-vw-pushed-to-be-no-1-ambitions-fueled-a-scandal.html?_r=0

And others that offer some analysis:

http://www.wsj.com/articles/vw-lost-its-moral-compass-in-quest-for-growth-1443115862

http://knowledge.wharton.upenn.edu/article/why-theres-no-quick-fix-for-volkswagens-emissions-crisis/

http://www.theglobeandmail.com/report-on-business/rob-commentary/the-vw-emissions-scandala-case-study-in-what-not-to-do/article26550100/

http://www.nytimes.com/2015/09/27/opinion/sunday/me-and-my-jetta-how-vw-broke-my-heart.html?partner=rss&emc=rss

http://www.nytimes.com/2015/10/09/opinion/vw-and-michael-horn-need-to-come-clean-now.html

So, put yourself in the shoes of the newly appointed Chief Executive Officer for Volkswagen, Matthias Mueller,

http://www.wsj.com/articles/volkswagen-names-matthias-mueller-ceo-1443200183

http://www.nytimes.com/2015/09/26/business/volkswagen-namesmuller-an-insider-as-chief-executive.html

and suggest how he might respond in his new role by performing a stakeholder analysis of VW during the scandal:

1) Who are Volkswagen’s stakeholders in this situation, and what are their stakes?

2) What attributes (power, legitimacy, urgency) do these various stakeholders hold?

3) What connections or linkages exist, if any, among some of these stakeholders that might alter or enhance their attributes?

4) What economic, legal, ethical and philanthropic responsibilities does Volkswagen have to these various stakeholders?

5) Given your responses to the questions above, what specific actions (involve, collaborate, monitor or defend) should Volkswagen take with each of these stakeholders?  Please give concrete examples, with good explanation. Your response to this question should form the largest part of your paper.

6) What ethical principle(s) informed your overall recommendations for Volkswagen?  Explain.

Submit using the link above by April 28th at 4:30pm.