6 Journal 1 (Concept of Internal Assessment

Please work on the following tasks.

(1) Explain why internal assessment is such important for strategic formulation? How strategists will use the internal assessment (audit) for effective strategy formulation?  In general, internal factors are something a company can create, maintain, strengthen, or remove through effective strategies and management.   

(2) Develop 5 key questions (checking points) in marketing, management, and information system audits for McDonald's.  Why do you think the 5 key questions in each audit are important?

Remember to write sufficient amount!