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Marketing with Environmental Considerations

Click Launch Presentation to view strategies used by this hospital to market to individuals looking for a hospital that considers environment an important factor in patient recovery.

Research indicates that surgery patients in rooms with abundant natural light require less pain medication and have 21 percent lower drug costs than equally ill patients assigned to darker rooms. How could a hospital use this study to enhance its product design and to market its inpatient surgery services to patients, physicians, and payers?

Hospital Marketing Examples

Launch Presentation | Transcript

Response Guidelines

Respond to at least two other learners. Your responses to other learners are expected to be substantive in nature and reference the assigned readings, as well as other theoretical, empirical, or professional literature to support your views and writings.

Respond to at least two other learners. Your responses to other learners are expected to be substantive in nature and reference the assigned readings, as well as other theoretical, empirical, or professional literature to support your views and writings.

If possible, use the following guidelines to create your responses. If there are no posts that would work for each guideline, you may use the same guideline for both responses.

• How did their post influence your thinking?
• What suggestions can you make to strengthen their post?
• Direct a response toward someone who selected at least one standard that was the same as your own.
• Compare and contrast your posts. What suggestions can you make to strengthen their post?
• How did their post aid in your understanding of the subject.