450 words

needs to be 450 words 

At the center of every business is generally a mission statement. The mission statement is usually seen as the driving force of the business. It is important to understand that a mission statement is different than a slogan. Mission statements are usually written by owners or high-level executives. You will also see mission statements written by others that have a vested interest in the company such as the board of directors, employees, and even customers. The mission statement will explain the reason for the organization's existence and provide what the company wants to accomplish. Click here to view the definition of a mission statement and 50 mission statements from nonprofit organizations.

Consider the following as a mission statement for a local plumbing company: "Above and beyond customer satisfaction."

For this assignment, discuss the following:

• In your opinion, is this an effective mission statement? Why or why not?