4 Journal 1 (Concept of external forces and audit
AK47Please work on the following tasks.
(1) Explain why performing accurate external audit is very important for effective strategic formulation? Think also how strategists will use the external audit for strategic formulation.
(2) Give one example of each five key external forces (Economic; Social, cultural, demographic, and natural environment; Political, legal, and governmental; Technological; and Competitive) for McDonald's operations and strategies. Then, explain (a) why you think so and (b) how the external forces will affect McDonald's operations and strategies.
Remember to write sufficient amount!
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