4-3

Hospital Web Sites Evaluation: Unit 4

People often use hospital websites to gather information about the facility; therefore, it is very important that hospitals implement well-designed websites to market services to the public. Hospital marketing professionals should work with a web design team to ensure that information is easy to locate on their site.

Pick several areas (such as MRI) that you can directly compare between the three hospitals selected for your course project. In your comparison, also include details about flow, access, et cetera. Compare your findings of the three hospitals in a table format and submit it in Unit 4. Include a comparison of at least the following aspects of each website:

• Ability to access information quickly.
• Visual appeal for patients from a marketing perspective.
• Visual appeal for physicians or providers from a marketing perspective.
• Depth of information available on topics of interest.
• Information you could not locate.

Hospital Web Sites Evaluation

Submit the Hospital Web sites Evaluation in this assignment. Refer to the Hospital Marketing Comparison and Marketing Plan course project description for the assignment details and requirements. Refer to the Hospital Web sites Evaluation Scoring Guide for the grading criteria for the assignment.