3500-4000 Words: Controlling Marketing Efforts

You and Andy are eager to present a detailed proposal of the marketing plan for the introduction of the new brand of fine chocolates to the company's board of directors. Before you do that, Andy wants you to develop product policies and create a measure of customer satisfaction that will help you exert some control over the formulated marketing strategy.

Include the following topics in your final proposal:

• Title page
• Executive summary
• Introduction
• Environmental factors
• Definition of population
• Demand estimates
• Product strategy
• Distribution strategy
• Communication strategy
• Pricing strategy
• Product policies
• Customer relationship marketing
• Conclusions
• References
• Appendix