2–3 new slides with 150 word speaker notes per slide: Presenting Your Strategic Integrated Marketing Strategy

This final presentation should include all of the previously introduced sections along with the additional section mentioned below. This presentation should be done in a professional and appealing way. It should incorporate a theme, proper supporting graphics (charts, tables, etc.), and it should focus on achieving the bank’s long-term goals as well as your specific objectives. This presentation should be considered as a real-life situation where you are presenting to the bank president and senior management in an attempt for them to approve your recommended strategy. In some ways, you are marketing your marketing plan, so focus on the strong points, especially how your plan will achieve the bank’s long-term strategic goals and your specific marketing objectives.

Part 2 Tasks: (Week 5)

• Integrated Marketing: (Week 5 IP)
  • Add a section that discusses how the strategy is integrated between the four components of the marketing mix. This is known as an integrated marketing strategy that involves all 4 Ps of the marketing mix.
• Conclusion: (Week 5 IP)
  • Summarize the key points of your strategic plan.