2 part assignment

Assignment 2 {PART#1}

In this assignment, you will need to:

List five products that you consumed (breakfast, chewing gum, etc.) or used (Wi-Fi Internet service, radio program, etc.) within the past 24 hours.

What strategy does the company behind each good or service employ: low-cost, differentiation, or focus?

For each company, write one or two paragraphs in the .doc or .dox format on how you arrived at your answer.

This written assignment must adhere to APA style guidelines. APA writing resources are available in the Blackboard Tools & Resources folder.

Please submit your report to the Assignment drop box. Detailed grading rubric is located in the "Syllabus".

Assignment 2 {PART#2}

Choose a company in which you are interested.

Consult recent annual reports and Internet sources to find out what new products that company has brought to market in the past year or two.

Are those products truly new innovations, or are they simply extensions of existing products?

What considerations likely guided the company in its product development efforts?

Write one or two paragraphs on how you arrived at your answer.

This written assignment must adhere to APA style guidelines. APA writing resources are available in the Blackboard Tools & Resources folder.

Please submit your report in .doc or .docx format to the Assignment drop box. Detailed grading rubric is located in the "Syllabus.