2 Page Business Essay

Developing the offering (or "product" of the 4Ps) of a company is one of the most important concepts of marketing. It consists of the product or service that they offer and expect to profit. Prepare a 1-2 page paper focusing on business to consumer offering types that includes the following:

• Identify and explain the four categories of consumer offerings. 
• Provide an example of each type of offering.
• Compare and contrast the marketing activities for two types of offerings.