100 words -
mes.amer3. You are in charge of all marketing activities in North America for the Italian luxury sports car manufacturer Maserati. Maserati has just introduced a new model that will be competing directly against well-known luxury sports cars such as Porsche, Ferrari, Jaguar, and BMW. How would you position the new Maserati model? How would you establish and support this positioning strategy?
Note: Although Maserati equals competitors' performance and design, it is a small company and has less money than competitors for promotion. (Points : 100)
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