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Marketing for good or for ill?

 

Levitt (1975) and Klein (2000) provide very different perspectives on what marketing is all about.  Using the critical thinking techniques learned in this course, provide a critical analysis of their views, and use it to support your own ideas about the marketing function.

articles:

Levitt, T. (1975). Marketing myopia. Harvard Business Review, 53(5), 26–183.https://hbr.org/2004/07/marketing-myopia/ar/1

Klein, N. (2000). No logo: Taking aim at the brand bullies. New York: Picador. (Chapter 1: New branded world)http://books.google.ca/books?id=p5UUpwP2jZ0C&printsec=frontcover&hl=zh-CN&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false
 
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