1. Mini Project 2:

1. Mini Project 2:

To apply the concepts learned in this course, you will continue the brand audit '' OMEGA SA''.

  In this unit, you will complete and submit the following sections: Brand Elementso Producto Pricingo Distributiono Communications

Advertising

Ambassadors

Sports and Culture

Philanthropy

2.  Mini Project 3:

To apply the concepts learned in this course, you will continue the brand audit '' OMEGA SA'' and continued in Mini project 2.

In this Unit, you will complete and submit the following sections: Brand Exploratoryo Consumer Knowledgeo Competitive Analysis

3. Mini Project 4: To apply the concepts learned in this course, you will continue the brand audit '' OMEGA SA'' and continued in Mini project 2 and 3.

In this unit, you will complete and submit the following sections:

Strategic Recommendations (Evaluate this brand’s sustainability over time.)

Positioning

Points-of-Parity

Points-of-Difference

Brand Mantra

4. To apply the concepts learned in this course, you will continue the brand audit ''OMEGA SA'' andcontinued in Mini project 1, 2 and 3.

In this Unit, you will complete and submit the following section:

Tactical Recommendations (Discuss the brand qualities that can be leveraged in order tomaintain the sustainability of this company/brand. Think about the opportunities andchallenges of the brand.)