1. Is going global always the best business strategy for an organization wishing to grow its business? Why or why not? 2. Why is it important for Starbucks to go international? What challenges is the company likely to face in Latin American markets? How c

1. Is going global always the best business strategy for an organization wishing to grow its business? Why or why not?

2. Why is it important for Starbucks to go international? What challenges is the company likely to face in Latin American markets? How can they succeed internationally?