1. Examine how banks and other institutions (your college, utility company) argue about meaning. Select one institution and study its arguments

If studying your college, for example, you might visit the admissions office, notice its posters and advertising, review its catalogue, and review is website. Write a brief essay about the arguments you find and the voice used to communicate the argument. Your essay (500 to 750 words) should be analytical and reasoned. Pay attention to specific detail particularly in selecting the supporting points for your thesis. Try some of the voice techniques suggested in your text. Include a clear thesis, introduction, support, and conclusions.