07 Discussion - How to make your reports stand out?

Think of your analysis as a story that must have a story structure when presented.

All data has a story to tell. Many people present just the facts. The who, how, and why related to the data are missing. How does this data relate to our audience? Who does it affect? Why do we care? That's how people remember data . . . with a story.

Your analysis of the data should be factual, yes. However, it should also be interesting, simple, and memorable. It should be a story.

For this discussion post, please explain the importance of storytelling and why it should be a part of your data analysis. Tell me a story by using examples and specifics.