Marketing Assignment Due today @ 8pm CST

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ASSIGNMENT 1.2

1. What are the implications of the declining U.S. share of worldwide internet adoption?

2. Why is it important for an e-business model to create value in a way that is differentiated from the way competitors’ models create value?

3.      Should e-businesses strive to build community with noncustomers as well as customers?  Why or why not?

ASSIGNMENT 1.3

19. Why is it important for an e-business model to create value in a way that is differentiated from the way competitors’ models create value? 

21. The Balanced Scorecard helps e-businesses examine results from four perspectives. Would you recommend that e-businesses also look at results from a societal perspective? Explain your response.

23. Do you agree or disagree that the page view metric is nearly useless in the Web 2.0 environment?