Marketing Assignment Due today @ 8pm CST
ASSIGNMENT 1.2
1. What are the implications of the declining U.S. share of worldwide internet adoption?
2. Why is it important for an e-business model to create value in a way that is differentiated from the way competitors’ models create value?
ASSIGNMENT 1.3
19. Why is it important for an e-business model to create value in a way that is differentiated from the way competitors’ models create value?
21. The Balanced Scorecard helps e-businesses examine results from four perspectives. Would you recommend that e-businesses also look at results from a societal perspective? Explain your response.
23. Do you agree or disagree that the page view metric is nearly useless in the Web 2.0 environment?