FOR PULA BINANI - Business

Introduction

It is important for companies to have a proper retention scheme and reward its employees for extra skills and training that they gather while working with the companies. Rewarding employees by sponsoring education and training courses of employees serves the dual purpose of increasing employee retention and also raising the quality of employees within the organizations. In this light, it is a good idea for a company to reimburse tuition fees of bachelor’s degree in business and communication. Apart from increasing the employee retention, the knowledge that the employees are likely to gain from the degree course in business and communication is likely to drive in better efficiency in the operations of the business.

Need for the course

A degree course in business and communication arms the employees with requisite skills and knowledge in the areas that improve the efficiency of the business through improved communication skills. The business directly benefits from the betterment of communication systems within the company as the skills in business communication of the employees improve upon post-completion of the course. Business communication is assessed as the single most important element in business organizations that determines the success and failure rates of business processes. Presence of well-trained employees in the areas of business communication is likely to improve the operations of the firm as it derives better synergy among various stakeholders with the improvement in communication systems.

Communication is the nerve centre of the business organization and it creates a system wherein harmony among processes, employees and stakeholders of the firm is created. It is critical for the firm to have synergy in its communication system which is able to match the requirements of the firm. In an increasingly globalized world, communications systems need to be robust. This is an important ingredient for success and it depends on a well-trained staff force. The degree course of business and communication is a healthy step in that direction to improve communication levels within the firm and develop the capability of employees to take up additional responsibilities. (Princeton Review, 2007)

New professional opportunities

The field of business and communication throws up multi-faceted opportunities for the employees. In the professional arena, a communication degree provides the person the ability to improve his career prospects. The Communication field is also likely to provide the employees various additional opportunities in the fields like managerial roles, trainer, sales representative, public information officer, etc. The opportunities available to the employees in the field of the communication area are very wide. Suitable candidates with requisite skills and knowledge in communications are much in demand in the above mentioned positions. Apart, from the general management area, a degree in business and communication also opens up the professional opportunities in advertising and the communication industry through professional jobs like that of an advertising specialist, copy writer, media planner, advertising sales coordinator, floor manger, etc. This area is extremely vast and has immense potential for persons looking for opportunities.

Education is in communications is therefore, likely to increase a tremendous amount of opportunities for the candidates in a vast number of professional fields. Communication remains as the prerequisite for a number of work opportunities and can be developed with proper degree course. The company can help in increasing opportunities for the employees by reimbursement of the tuition fees of employees taking up a degree course in business and communication. (Camenson, 2002)

Types of careers

Professionals who have taken up a degree in communication are likely to take up careers in broad areas like research, education, the non-profit sector, the mass communication sector, training and consulting and human relations management. In the field of research, “communication specialists help organizations by studying processes such as message production and marketing” (Wood, 2010, page or paragraph number). Additionally, these communication researchers have the option to develop careers by analyzing the impact of communication on professional relationships within the company. Communication also opens up a growing number of career prospects in the education sector. It also throws open the non-profit sector, where an person expert in the communication field is likely to get opportunities to work for poorer and helpless sections of the society to fulfill fulfil varied social objectives. In the media industry, “increasingly, students are being attracted to careers in the mass-communication and technologies of communication” (Wood, 2010, page or paragraph number). The ever-widening scope for careers in the media industry makes this sector a lucrative career option for people with a degree in communication. Better communicators make better managers, especially in the field of human resource management. “People with solid understandings of communication and good personal communication skills are effective in public relations, personnel management, grievance management, negotiation, customer relations, and development and fund-raising” (Wood, 2010, page or paragraph number).

Earning potential

Communication experts who take careers that require the usage of communication skills have the potential to have a lucrative and well-rewarding career progression. The earning potential in employment opportunities after taking into account the communication degree skills and knowledge is quite high and matches with other competitive career options. Starters can look to begin their professional career with a moderate to high salary structure and can expect to grow the compensation tremendously in line with the industry trends.

Benefits to the company

The company that is looking to invest in the reimbursement of tuition fees of the employees taking up a degree course in management and communication can expect to derive a number of benefits. The primary among these benefits that are likely to accrue to the company is that of an increase in the employee morale and confidence in the mind of the employees. This in turn raises the level of employee retention. The likelihood of the employee leaving the job and company gets reduced. It benefits the company, as such reimbursement is normally considered as a tax-deductible expanse. This works out well for the firm. The company also benefits by way of improvement of essential job skills. This serves as an important brand building exercise for the company to improve its business performance, efficiency and employee morale. (Martocchio, 2010)

Conclusion

A Degree in management and communication serves as an immense advantage for both the company and the employees. A Communication degree opens up a number of career options in a variety of sectors. The communication skills and knowledge arms the employees to take up new and challenging roles within the organization. This becomes advantageous for the firm. Apart, from this, it also benefits from increasing employee skills and morale. So, the policy of reimbursement of the tuition fees of degree courses in management and communication is a win-win situation for both the employees and the employers. While employees benefit from enhanced skill levels and better career prospects, companies benefit from better employee retention rates.

References

Camenson, B. (2002). Great Jobs for Communications Majors. McGraw Hill Professional.

Martocchio, J. (2010). Employee Benefits. Tata McGraw-Hill Education

Princeton Review. (2007). What to Do with Your English or Communications Degree. Random House Information Group.

Wood, J. (2010). Communication Mosaics: An Introduction to the Field of Communication. Cengage Learning

Wood, J. (2010). Communication in Our Lives. Cengage Learning.