Strategic management
TUNGLOK GROUP (NEED AT LEAST 900WORDS WITH 3 REFERENCES)
PESTEL analysis
· Consider developments, trends, indicative incidents, at all levels: global, regional, national
· Identify PESTEL clearly, and those that will impact firm
· Discuss possible impact on industry, and specifically on the firm itself
- In terms of opportunities & threats
- Direct &/or indirect
- How focuses might interact and impact firm
- Any current or foreseeable key developments, and what will be the impact?
Industry analysis (5 forces)
· Explain each and every force, why it is weak, strong or moderate
· Discuss any interconnectedness eg increased threat of entry may increase supplier bargaining power
· Discuss links between any of the 5 forces and the PESTEL forces eg social changes may increase threat of substitutes
· Overall future impact, in terms of opportunities and threats