bachelor of business 2

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Assessment 2 – personal branding

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Grewal, Levy, Mathews, Harrigan & Bucic Marketing 1e

Chapter 1 – Overview of Marketing

Personal Branding (Individual) – 20%

Report 15%, Presentation 5%.

Report : 1500 words (+/-10%) correctly referenced. Times New Roman 12pt, Calibri 11pt or Arial 10pt, 1.5 lines spacing, Harvard (Anglia) references.

Presentation : 5 minutes

Purpose

The aim of this assignment is to allow students to develop their personal branding to support them in finding a job/business prospect after graduation.

Due :

Report :Softcopy is to be uploaded to Moodle and Turnitin by 11.59pm Friday Week 8, 11 August 2017

Presentation : Week 9 & Week 10 (TBC)

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Grewal, Levy, Mathews, Harrigan & Bucic Marketing 1e

Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal and then leveraging it across platform with a consistent message and image to achieve specific goal.

In this way, individual can enhance their recognition as expert in their field, establish reputation and credibility, advance their career, and build self-confidence. Personal branding is important for any individual regardless of the fields they work in.

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Grewal, Levy, Mathews, Harrigan & Bucic Marketing 1e

This assignment will require the students to develop, refine and deploy their “personal brand” through the most appropriate social media channel to support them in finding a job (if they want to be a professional) or business prospect (if they want to be an entrepreneur) after graduation.

There are two parts for the assignments:

Personal Branding report (15%)

Personal Branding presentation (5%)

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Grewal, Levy, Mathews, Harrigan & Bucic Marketing 1e

Personal Branding Report

Step 1: the students need to think about the job (as professional) or the business (as entrepreneur) they want to pursue after graduation. As the first step, the students need to investigate the requirements/qualification for the job OR business, they can consult Australian job portals for this (www.seek.com.au or www.careerone.com.au)

Step 2: Once they have clear idea of the future job OR business they want to pursue after graduation, conduct research on their personal online present (they might want to google themselves for this), evaluate whether or not potential employers/business partners would get the right impression, why or why not?

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Grewal, Levy, Mathews, Harrigan & Bucic Marketing 1e

Step 3: the students need to investigate FOUR social media platforms which might be suitable for publishing their profile, choose two of them and justify the choices.

Step 4: Set up profile on the chosen social networking sites as selected in point c above

Step 5: Write a report about the above findings (point a to d).

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Grewal, Levy, Mathews, Harrigan & Bucic Marketing 1e

Suggested Structure of the report

Section 1 : Description of future job OR business prospect

Section 2 : Self-Analysis

Section 3 : Social Networking Profile

Section 4 : Conclusion

Pls refer to SO for more details.

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Grewal, Levy, Mathews, Harrigan & Bucic Marketing 1e

Personal Branding Presentation

Presentations should be a “sales pitch” covering the main elements of your personal branding as in point 1 above. All students must participate in the presentation. While it is not expected that they will “dress” for the presentation, students should make an effort to look clean and tidy at least.

The presentation should be NO LONGER THAN 5 minutes. Presentation exceeding 5 minutes will be asked to stop. It is strongly recommended that the students prepare their presentations well in advance of the presentation date, and make some effort to practice their presentation. This will improve the presentation overall.

The students should use any visual aids they need to “SELL” their ideas to class. More involving (better) presentations use more than just a set of power-point slides

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Grewal, Levy, Mathews, Harrigan & Bucic Marketing 1e