Executive Summary - MUST be proficient in English, FOLLOW directions and NOT be repetitive
image1.png
Project Paper (Executive Summary)
Company
Company name here.
Product
Product name here.
Section 1 – PIC
Include the final version of the PIC here. Adjust heading levels as necessary.
Section 2 – Competitive Market Research Report
Include the report here. Adjust heading levels as necessary.
Section 3 – Product Development Process
Include the following sections of the product development process document here:
· Product description.
· Potential-market description.
· Product elements.
· Pricing strategies.
· Channel and distribution strategies.
Adjust heading levels as necessary.
Section 4 – Marketing Plan
Include the marketing plan section of the product development process document here.
Section 5 – Launch Plan
Include the launch plan section of the product development process document here.
References
Include all references here in APA (6th edition) format.
1