business policies and strategies
· Introduction
· Current state theme park industry overview
· Pros and Cons of theme parks
· Best of theme parks in the industry
· Business profits/revenue
· HYB company mission and vision statement
· SMART Goals
· S - specific, significant, stretching (2 examples)
Clear defined specific goals for increasing theme park
· Attendance/Repeat customers
· Experience
· Revenue
· M - measurable, meaningful, motivational (2 examples)
Set obtainable goal, set schedule to meet goal
· A - agreed upon, attainable, achievable, acceptable, action-oriented (2 examples)
· R - realistic, relevant, reasonable, rewarding, results-oriented (2 examples)
Within the availability of resources, knowledge and time
· T - time-based, time-bound, timely, tangible, trackable (2 examples)
Determine time required to meet time schedule
· Theme park industry analysis
· Porter’s Five Focus Analysis
· Business Strategy
· Market assessment of industry
· SWOTT Analysis
· S- strength(s)
· Business advantages
· Current positives/ confirm what business does well
· Children entertainment
· W-weaknesses
· Recurring concerns
· Area’s to avoid
· O- opportunities
· Mature dining
· Additional onsite lodging
· T-threats
· Industry obstacles (2 examples)
· T-trends
· Current theme park trends (2 examples)
· Perceptual Map (marketing research chart)
· Theme park ticket sells January-December
· Explain why you picked the criteria. Reason to track ticket sells.
· Chart will be used to confirm which month has the highest customer attendance