business policies and strategies 2

business_policies_2.docx

Read this article on these changes, and conduct a brief SWOTT analysis based on these new changes that includes the following:

http://www.businessinsider.com/mcdonalds-unveils-turnaround-strategy-2015-4

Provide an argument for the success of the strategies that a fast-food franchise has instituted.

· Strengths: The internal and external characteristics of a company that are stronger than its competitors

· Weaknesses: The internal and external characteristics of a company that are weaker than its competitors

· Opportunities: The issues internal and external to a company that can affect the company and its competitors in a favorable way

· Threats: The issues internal and external to a company that can affect the company and its competitors in an unfavorable way

· Trends: The internal and external patterns in the organization, market, or industry