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Running Head: IPHONE 7 ADVERTISEMENTS 1

IPHONE 7 ADVERTISEMENTS 2

IPhone 7 advertisement

Advertisement play a critical role in selling or promoting certain lifestyles. Apple releases flagship ads for iPhone every September which are meant to promote their new innovations and enhance upgrades. Surprisingly, apple iPhone 7 enjoys some remarkable similarities in features with its predecessor iPhone 6. Despite this striking similarities, users who want to remain trendy opt to upgrade to iPhone 7. The two phones share a similar design with only a few notable changes such as the jet black color, camera tweaks, and water proofing. This paper describes the power that advertisements hold in promoting products and trendy lifestyles. It also critically analyses and compares apple iPhone 7 to iPhone 6 advertisements and provides reasons why people choose to upgrade despite similarities.

The substantial redesign that comes with every apple product is quite clearly missing in iPhone 7 (O'Boyle, 2016). Judging simply by the looks, apple iPhone 7 is not different from iPhone 6. Both versions have similar display capabilities and the battery life is quite identical. IPhone 7 has retained the 4.7 inch retina display just like its predecessor. The resolution as well appears to be similar to iPhone 6 at 1,334x 750. The metal casing at the back in both versions does not change. The sides are curved and the thin flat outlook still remains. The home screen in both phones is exactly the same. The rare camera specifications are 12 mega-pixels which makes it capable to take 4k video shoots. The camera protrusion or bump in both phone is just identical and the iconic home button that is touch responsive is still the same. The 3D touch technology that was introduced in iPhone 6s is still significantly used in iPhone 7 and 7 plus. This touch technology lets users enjoy different pressure levels with regards to touch and also enhances further functionalities. This is present for both versions.

Another striking similarity is the use of IOS10 in both phones meaning users will technically have similar technical experiences. This means that any update in features will be enjoyed by both users of iPhone 6 and 7. A hardware upgrade is therefore not necessitated if users want better quality in terms of operations (Larsen, 2016). Rather those who choose to upgrade only site reasons that relate to wanting to remain trendy. This is reason enough not to upgrade to iPhone 7. The 3.5mm jack pin speaker port is completely eliminated. IPhone 6 introduced their space grey, gold, silver and rose gold colors while iPhone 7 comes in black and dark black color.

The iPhone 7 is bound to disappoint users especially those who anticipated significant change in outlook. People upgrading from iPhone 6 will surely be put-off straight away due to the undeniable similarities. Users upgrading from older versions such as iPhone 5 or 4 are better equipped to upgrade. IPhone 7 looks so similar to previous version despite the elimination of the popular headphone jack which will also be a disappointment to users. This is because the charging port will also be used for audio capacities. This means that users cannot charge the phone and listen to music at the same time.

The massive overhaul in regards to design as well as functionality is clearly missing in iPhone 7. The brands appears nearly identical to iPhone 6 and it is just worth the resources to do an upgrade. However, users with a pressing need to remain trendy and lovers of gadgets are more likely to opt for an upgrade. Apples power in advertising is strikingly amazing and aims at convincing users how much they are missing without the latest iPhone. Their unique and sophisticated adverts are eye catching and often lure technology fans into buying or upgrading to their latest products. An upgrade from iPhone 6 to 7 is probably not the best move considering the similarities. However, users still upgrade to keep up with the trendy new products.

References

1. Difference (2016). IPhone 7 vs iPhone 6S: Should you upgrade? Trusted Reviews. Retrieved 25 October 2016, from http://www.trustedreviews.com/opinions/iphone-7-vs-iphone-6s-what-s-the-difference

2. O'Boyle, B. (2016). Apple iPhone 7 vs iPhone 6S vs iPhone 6: What's the difference? - Pocket-lint. Pocket-lint.com. Retrieved 25 October 2016, from http://www.pocket-lint.com/news/138283-apple-iphone-7-vs-iphone-6s-vs-iphone-6-what-s-the-difference

3. Larsen, L. (2016). 5 Reasons Why You Shouldn’t Upgrade to the iPhone 7. pastemagazine.com. Retrieved 25 October 2016, from https://www.pastemagazine.com/articles/2016/09/5-reasons-why-you-shouldnt-upgrade-to-the-iphone-7.html