2 PARTS NEED DONE ASAP Can provide you with my other documents that i have done already

Running head: VISUAL MARKETING PLAN 1

VISUAL MARKETING PLAN 8

Visual Marketing Plan

Kelcee Wassell

CDG 218

Professor Godbole

October 3, 2016

Visual Marketing Plan

With becoming a part of a company that is new in the location business can be a rough start. We have now been in this location for almost a year and of course people are still leery about our company. The best way for this company to grow here in my opinion is to have a video clips of current local customers that have our service to tell the audiences what kind of experience they have had with us.

The type of audiences I am trying to attract are business people, mid-aged group, and teenagers. These three types of people are critical to the marketing of cellular marketing because they can easily influence others. Business are critical audience to attract because of two reasons: one a lot of businesses are now providing their employees with cellular service and two they have big effect on other business people they surround themselves with while also their friends and family. The middle age group, 25 to 45-year-old, are important because they have either always had cellular devices most of their life or are wanted access to the internet right on their hands. Teenagers are also important this market because of two reason:

A) They are teaching their parents and old generations about the cellular technology.

B) They are influencing their parents to get the best of best especial for a Christmas gift and/or birthday gift.

Since I am wanting to get local people in the door to me, I would want to advertise my video on our local channels, 7 and 10, but also want to advertise this video on my social networks and local radio also. Local channels are going bring in the business people and some of the middle aged people while social media and radio are going to catch the eyes of other group of potential customers.

When it comes to presenting a marketing idea like this it is important to understand the cost of what it is going to talk to make your idea a reality. Also having plan B is important to have incase the boss says plan A is not going happen. The most important thing to know is what your budget is before getting ahead of yourself. With knowing this the plan of advertising on TV might likely be NO for my budget so instead I would most likely suggest finding a social media or app like eyejot to use instead if the statics are going to be highly likely to bring in more business.

Another asset to have is knowing your competitor’s rates and promotions. Not only do you have to prove to audience that you are the service but you are the more cost efficient way to go. Even though you can provide better service people are not will to switch to a new company for more money. We have to save to customer money on top of giving them the best service then the other competitors.

Next we need to figure out who is going to be the face that is going to bring in the business. First you need to know your location and who is well known there. Also you need to find a trustworthy person that the community trust like the mayor, chief of police, or pastor. With a video advertisement you are going to need a few different types of people to bring in business from every direction. With that being said not only do you well know person but also people from different classes also. Upper, middle, and lower class people to show your audience that it is not just for rich but the poor is just as important to us too.

All in all, to make a video visual marketing plan you need to find the faces that everyone is going believe and trust. Then figure in the all-around cost of what it is going to take to make it happen. Know what your competitors are offering so you can show the pros in your company and the cons in the competitors. But lastly always have a plan B because even though it might not be in budget right away there is always another loop hole if you look for one.

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