marketing homework
Schema Assignment(This assignment has to post on turn it in, PLEAE DON’T PLAGIARIZE)
Interview five consumers and ask them to state the first 5 words that come into their minds
when they hear the following brands listed below. Use the results to draw a schema that represents consumer knowledge of each brand.
Wall Street Journal
Gatorade
Sears
Hershey’s
Taco Bell
Are any of the brands listed in above a category exemplar or prototype? Are any involved in nostalgic rumination? Explain in 2-3 double spaced pages. Attach the schema template for each brand separately as an appendix.
The paper should be subdivided into three sections:
1. Objective
2. Methodology
3. Key Findings
Association
Association
Association
Brand
Association
Association
Association
Association
Association